"The Prids whip the stars open with skinny ties and luxuriate in the stardusted fuzz of guitar-based, danceable grooves. Their synths, spare drumming and spectral vocals splay across gooseflesh-raising bass lines..."

- L.A. Weekly

"On Love Zero, the debut from The Prids, of Portland, Ore., via Lincoln, Neb., the music is dark and urgent in that '80s guitar- and synth-driven way, fitting into that space between Joy Division and New Order.”

- New York Post

The Prids arrogantly defy categories. Their music is a distinct mix of potent baselines, driving and emotive guitar work, groove inflicting rhythms and percussion, and daftly layered synthesizers. The songs combine Kraut-rock intelligence, synth-pop accessibility, and the immediacy of punk rock, and then move on to gut-level experimentalism - razing all points in between. Categories are attained and defied with every step.

The truth is found in the music itself

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